About

Hi, I'm Bjartur.

I'm an engineering leader, software engineer, and builder originally from Iceland and currently based in Copenhagen.

Over the last decade I've worked across software engineering, product development, growth, data, and engineering leadership. Today, I lead engineering teams at Famly while exploring how AI is changing the way we build products, teams, and organizations.

I'm particularly interested in a simple question:

How do we preserve the advantages of small, product-focused teams as technology changes and complexity grows?

That's the thread connecting most of my work.

I believe small teams are special. They move faster, stay closer to customers, make decisions with less overhead, and create stronger ownership. Much of my thinking revolves around helping teams maintain those advantages as products scale and organizations grow.

Lately, that has led me to explore topics such as:

• AI-native teams and organizations
• Product engineering
• Agentic software development
• Engineering leadership
• Organizational design
• Simple systems
• Product development and experimentation

Most of what I write comes from things I'm actively building, testing, or observing. I'm less interested in predictions about the future and more interested in understanding what actually happens when new technologies meet real products, real teams, and real organizations.

Outside of work, I enjoy building small products, running, reading, and spending time with my family.

This site is where I share notes, experiments, lessons learned, and occasionally opinions about software, leadership, AI, and building things that matter.

If any of those topics sound interesting, you'll probably enjoy my writing.